2005 until today

Our story began with our two German founders Sarah Hättich and Harald Bold spending four years in Indonesia, building the foundations of BLOOM as we know it today. They personally took responsibility for how the production facility was set up and it is this attention to detail that makes them successful.
It has grown from the initial ten employees into a major employer in the district, with over 220 workers now plying their trade at BLOOM.
Although we have grown into an international company, we like to think we have retained the family atmosphere that makes us and our products unique. As well manufacturing our own products, we now also do so for several other well-known European brands.
Our Team 220
Showrooms 6
Years of Experience 16

From the very outset, we were convinced that it is possible to produce great furniture and still take responsibility for people and the environment. BLOOM outdoor furniture not only for quality, attention to detail and reliability, but also for production under fair conditions. Our materials are natural resource friendly and are all fully recyclable, from which we carefully handcraft products of the upmost quality. Our customers can enjoy our beautiful furniture with a clear conscience towards man and nature.

Our customers can enjoy our beautiful furniture, safe in the knowledge that it has only a positive influence on humanity and nature.

We remain true to our principles

Our Team

Sarah Hättich


Harald Bold


Petra Hofer

Showroom Manager

Sabrina Sestan

Customer Service

Alexander Soulier


Upit Susan Muriani

Director Operational

Louisa Agustina | Diana Kristiana

Finance Team

M. Ridwan

Shopfloor Manager

Halimah Nursanti

PPIC Manager

Tegar Aditya Fanucci | Solkin Sapto Puspito | Rina Krisyani | Muhammad Foad Shodri

RND Team

Prasasti Wulanningrum | Marina Ganesa Utami | Menik Dina Wati

Purchasing Team

Michael Aji Pradipta


Satriadi Basuki | Yuyud Setiawan | M Andar Muda

3D Artist Team

Puspita Alficah Coulsum

HR Manager

Ayu Wirawati

Showroom Manager Bali

Ade Christo

Sales Manager SEA

Diana Asen

Business Development Manager

Philip Trass

Owner BLOOM Dubai

What we stand for

It is the minute detail that sets us apart from our competitors. All our creations encompass our core values: passion, enthusiasm and fanatic attention to detail. This is in our DNA and this comes across in our furniture, as every day we strive to improve in order to exceed the expectations of our customers.