1. Privacy at a glance

General information

The following notes give a simple overview of what happens to your personal information when you visit our website. Personal data is all data that personally identifies you. Detailed information on the subject of data protection can be found in our privacy policy listed under this text.

Data collection on our website

Who is responsible for the data collection on this website?

The data processing on this website is carried out by the website operator. Its contact details can be found in the imprint of this website.

How do we collect your data?

Your data will be collected on the one hand, that you tell us. This may be e.g. to trade data that you enter in a contact form. Other data is collected automatically when visiting the website through our IT systems. These are above all technical data (for example Internet browser, operating system or time of the page request). The collection of this data is automatic as soon as you enter our website.

 

What do we use your data for?

Part of the data is collected to ensure a flawless provision of the website. Other data can be used to analyze your user behavior.

 

What rights do you have regarding your data?

At any time you have the right to obtain free information about the origin, recipient and purpose of your stored personal data. You also have a right to request the correction, blocking or deletion of this data. For this purpose and for further questions about data protection, you can contact us at any time at the address given in the imprint. Furthermore, you have a right of appeal to the competent supervisory authority.

Analysis tools and third-party tools

When you visit our website, your surfing behavior can be statistically evaluated. This happens mainly with cookies and with so-called analysis programs. The analysis of your surfing behavior is usually anonymous; the surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. Detailed information can be found in the following privacy policy.

 

You can object to this analysis. We will inform you about the possibilities of objection in this privacy policy.

2. General information and mandatory information

Data protection

 

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

 

If you use this website, various personal data will be collected. Personal information is information that personally identifies you. This Privacy Policy explains what information we collect and what we use it for. It also explains how and for what purpose this happens.

 

Please note that data transmission over the Internet (for example, when communicating via e-mail) may have security vulnerabilities. A complete protection of the data from access by third parties is not possible.

 

Note to the responsible body

 

The responsible data processing unit on this website is:

BLOOM Outdoor Möbel
Industriestr. 112
D-75417 Mühlacker

Tel.: 07041 - 986 9020
E-Mail.: [email protected]
S a r a h   H ä t t i c h

Responsible entity is the natural or legal person who, alone or in concert with others, decides on the purposes and means of processing personal data (such as names, e-mail addresses, etc.).

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can revoke an existing consent at any time. An informal message by e-mail to us is sufficient. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right of appeal to the competent supervisory authority

In the case of violations of data protection law, the person concerned has the right of appeal to the competent supervisory authority. The competent supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based. A list of data protection officers and their contact details can be found on the following link: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

Right to data portability

You have the right to have data that we process on the basis of your consent or in fulfillment of a contract, in itself or to a third party in a standard, machine-readable format. If you require the direct transfer of data to another person in charge, this will only be done to the extent technically feasible.

SSL or TLS encryption

This site uses, for security reasons and to protect the transmission of confidential content, such as orders or requests that you send to us as a site operator, an SSL or. TLS encryption. You can recognize an encrypted connection by changing the address line of the browser from "http: //" to "https: //" and the lock symbol in your browser line.

If SSL or TLS encryption is enabled, the data you submit to us cannot be read by third parties..

Information, blocking, deletion

You have the right to free information on your stored personal data, their origin and recipient and the purpose of the data processing and, if necessary, a right to rectification, blocking or deletion of this data. For further information on personal data you can contact us at any time at the address given in the imprint.

Contradiction against advertising mails

The use of published in the context of the imprint obligation contact information for sending unsolicited advertising and information materials is hereby rejected. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, for example through spam e-mails.

3. Scope

This guideline regulates the data protection compliant information processing and the corresponding responsibilities at the above-named company (and its subsidiaries) on the basis of the legal regulations of the European General Data Protection Regulation (DS-GVO) and the Federal Data Protection Act (BDSGneu). All employees are required to comply with this policy.Sie richtet sich insbesondere an:

Employees, customers and interested parties, insurers and service providers.

The following principles apply here:

  • Preservation of personal rights
  • Purpose limitation of personal data
  • Transparence
  • Data avoidance and data economy
  • Factual accuracy / timeliness of the data Confidentiality in data processing
  • Security in data processing
  • Deletion and restriction of processing of data on request

4. Definitions (Art. 4 DS-GVO)

Personal data are individual details about personal or factual circumstances of a natural person (affected person). Examples: name, first name, birthday, address data, contract data, e-mail content. Specific personal information includes information about racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, health or sexual life, and economic circumstances.

Responsible entity is any person or entity that collects, processes or uses personally identifiable information for themselves or has others do so on behalf of them.

5. Collection, processing and storage of personal data (Art. 5 + 6 DS-GVO)

The collection, processing and storage of personal data in our company is based on the sales order placed with us. Profiling does not take place in our company. The data is processed exclusively for the agreed purposes.

The data of our customers are deleted after delivery of the furniture according to the legal requirements, in particular the regulations to legal storage periods. The deadlines may be extended accordingly in defense of possible legal claims. The deletion is replaced by the restriction of processing.

6. Commitment to confidentiality

All employees are required to observe secrecy and to comply with the work instructions and this guideline when starting their work. The commitment is renewed annually and continues even after the termination of its activity.

7. Processing overviews (Art. 30 DS-GVO)

We use internal process overviews (directory of processing activities) to create transparency within the company and to check whether our procedures pose particular risks to the rights and freedoms of those affected and are therefore subject to a prior checking / data protection impact assessment. It is a duty to keep these overviews for inspection by the authorities.

8. Procurement of hardware and software

All hardware required for our workflows (computers, screens, keyboard, mouse, and peripherals such as scanners or printers) is managed according to internal guidelines. The computers are already configured for the employees and equipped with the corresponding programs that we use in the standard. Additional software may only be installed in consultation with the management.

9. Password Policies

n order to secure access to our systems, an individual authentication is necessary. For these internal regulations were made, to which all involved must hold.

10. Technical and organizational measures

We take all possible measures that are state-of-the-art as well as organisationally suitable in order to prevent unauthorized persons from accessing the personal data stored by us. To do this, we maintain separate records to document the requirements of data processing security.

A transfer to third countries is currently not planned.

11. User rights (Art. 12 -23 DS-GVO)

1. The data subject can request information about which personal data of which origin are stored about him for which purpose. If, in the employment relationship, further rights of inspection are provided for in documents of the employer (eg personal file) according to the respectively applicable employment law, these remain unaffected.

2. If personal data are transmitted to third parties, the identity of the recipient or categories of recipients must also be provided.

3. If personal data are incorrect or incomplete, the person concerned may request their correction or supplementation.

4. The data subject may object to the processing of his personal data for the purpose of advertising or market and opinion research. For this purpose, the data must be restricted (blocked) for processing.

5. The data subject is entitled to request the deletion of his data if the legal basis for the processing of the data is missing or has been removed. The same applies in the event that the purpose of the data processing by time expiration or for other reasons is omitted. Existing storage requirements and protection against detrimental interests must be observed.

6. The data subject has a fundamental right to object to the processing of his data with a view to the future, which must be taken into account if his legitimate interest outweighs the interest in the processing due to a special personal situation. This does not apply if a legal obligation to carry out the processing.

7. The data subject has the right to data portability. This means the right to receive personal information in a structured, common and machine-readable format. Freedoms and rights of other persons may not be affected.

8. The person concerned has a right of appeal to the supervisory authority in whose state the company is based.

12. Procedure for data breaches (Art. 33 DS-GVO)

Each employee must immediately notify their respective supervisor, management or DSB of any violations of this Privacy Policy or other privacy policy (privacy incidents). The responsible manager is obliged to inform the DSB immediately about data protection incidents.

In cases of unlawful transfer of personal data to third parties, unlawful access by third parties to personal data, or loss of personal data, the company's intended reporting must be carried out immediately, so that under state law existing reporting obligations of data protection incidents can be met.

13. Data collection on our website

Cookies

The internet pages partly use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and stored by your browser.

Most of the cookies we use are so-called "session cookies". They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies allow us to recognize your browser the next time you visit.

You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, the acceptance of cookies for certain cases or generally exclude and enable the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

Cookies that are required to carry out the electronic communication process or to provide certain functions that you want (eg shopping cart function) are processed on the basis of Art. 6 para. 1 lit. f DSGVO saved. The website operator has a legitimate interest in the storage of cookies for the technically error-free and optimized provision of its services. If other cookies are stored (eg cookies to analyze your surfing behavior), these will be treated separately in this privacy policy.

Server log files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

• Browser type and browser version

• used operating system

• Referrer URL

• Host name of the accessing computer

• Time of the server request

• IP address

A merge of this data with other data sources will not be done.

The basis for data processing is Art. 6 para. 1 lit. f DSGVO, which allows the processing of data for the performance of a contract or pre-contractual measures.

Contact form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored in order to process the request and in case of follow-up questions. We will not share this information without your consent.

The processing of the data entered into the contact form is therefore exclusively based on your consent (Art. 6 (1) lit. DSGVO). You can revoke this consent at any time. An informal message by e-mail to us is sufficient. The legality of the data processing operations carried out until the revocation remains unaffected by the revocation.

The information you provide in the contact form will remain with us until you ask us to delete it, revoke your consent to storage or delete the purpose for data storage (for example, after your request has been processed). Mandatory statutory provisions - especially retention periods - remain unaffected.

14. Analysis tools and advertisement

This website respects the "Do not track" setting of your browser. If you set this setting in the browser, tracking will be deactivated on this website.

Instructions for Firefox: 

https://support.mozilla.org/en-US/kb/how-do-i-turn-do-not-track-feature

Instructions for Google Chrome: 

https://support.google.com/chrome/answer/2790761?co=GENIE.Platform%3DDesktop&hl=en

Google Analytics

This website uses functions of the web analytics service Google Analytics. Provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called "cookies". These are text files that are stored on your computer and that allow an analysis of the use of the website by you. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Google Analytics cookies are stored on the basis of Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

IP anonymization

We have activated the function IP anonymization on this website. As a result, your IP address will be truncated by Google within member states of the European Union or other parties to the Agreement on the European Economic Area prior to transmission to the United States. Only in exceptional cases will the full IP address be sent to a Google server in the US and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. The IP address provided by Google Analytics as part of Google Analytics will not be merged with other Google data.

Browser Plugin

You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible. In addition, you may prevent the collection by Google of the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=en

Opposition to data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being collected on future visits to this site:https://tools.google.com/dlpage/gaoptout

For more information on how to handle user data on Google Analytics, please refer to the Google Privacy Policy:https://support.google.com/analytics/answer/6004245?hl=de.

Order processing
We have entered into a contract data processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.Demografische Merkmale bei

Google Analytics

This website uses the demographics feature of Google Analytics. As a result, reports can be produced that contain statements on the age, gender and interests of the site visitors. This data comes from interest-based advertising from Google and third-party visitor data. This data can not be assigned to a specific person. You can disable this feature at any time through the ad settings in your Google Account, or generally prohibit the collection of your data by Google Analytics as outlined in the section "Opposition to Data Collection".

Google AdSense

This website uses Google AdSense, a service for linking ads Google Inc. („Google“). Anbieter ist die Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google AdSense uses so-called "cookies", text files that are stored on your computer and that allow an analysis of the use of the website. Google AdSense also uses so-called web beacons (invisible graphics). These web beacons can be used to evaluate information such as visitor traffic on these pages.

The information generated by cookies and web beacons on the use of this website (including your IP address) and delivery of advertising formats are transmitted to and stored by Google on servers in the USA. This information may be shared by Google with Google affiliates. However, Google will not merge your IP address with other data you have stored.

The storage of AdSense cookies is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

You can prevent the installation of cookies by setting your browser software accordingly; however, please note that in this case you may not be able to use all features of this website to the fullest extent. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.

Google Analytics Remarketing

Our websites leverage the features of Google Analytics Remarketing combined with the cross-device capabilities of Google AdWords and DoubleClick. Provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

This feature allows the Google Analytics remarketing ad groups to be linked to the cross-device features of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been customized based on your previous usage and browsing behavior on one end device (e.g., cell phone) may also be displayed on another of your end devices (e.g., tablet or PC).

Once you have given your consent, Google will associate your web and app browsing history with your Google Account for this purpose. That way, the same personalized advertising messages can appear on any device you sign in to with your Google Account.

To support this feature, Google Analytics collects Google-authenticated IDs of users who are temporarily linked to our Google Analytics data to define and create audiences for cross-device ad promotion.

You can permanently opt out of cross-device remarketing / targeting by turning off personalized advertising in your Google Account; follow this link: https://www.google.com/settings/ads/onweb/.

The aggregation of the collected data in your Google Account is based solely on your consent, which you can submit or revoke on Google (Article 6 (1) (a) GDPR). For data collection operations that are not merged into your Google Account (for example, because you do not have a Google Account or have objected to the merge), the collection of data is based on Art. 6 (1) lit. f DSGVO. The legitimate interest arises from the fact that the website operator has an interest in the anonymous analysis of the website visitors for advertising purposes.

For more information and privacy policy, please refer to the Google Privacy Policy: https://www.google.com/policies/technologies/ads/.

Google AdWords and Google Conversion-Tracking

This website uses Google AdWords. AdWords is an online advertising program Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States (“Google”).

As part of Google AdWords, we use the so-called conversion tracking. When you click on an ad served by Google, a conversion tracking cookie is set. Cookies are small text files that the Internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used for the personal identification of the users. If the user visits certain pages of this website and the cookie has not expired yet, Google and we can recognize that the user clicked on the ad and was redirected to this page.

Each Google AdWords customer receives a different cookie. The cookies can not be tracked through the websites of advertisers. The information gathered using the conversion cookie is used to generate conversion statistics for AdWords advertisers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking tag page. However, they do not receive information that personally identifies users. If you do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking cookie through its Internet browser under User Preferences. You will not be included in the conversion tracking statistics.

The storage of "conversion cookies" is based on Art. 6 para. 1 lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

For more information about Google AdWords and Google Conversion Tracking, see the Google Privacy Policy: https://www.google.de/policies/privacy/.

You can set your browser so that you are informed about the setting of cookies and allow cookies only in individual cases, the acceptance of cookies for certain cases or generally exclude and enable the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

Facebook Pixel

Our website uses the visitor action pixel of Facebook for conversion measurement, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”).

This way, the behavior of the site visitors can be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. As a result, the effectiveness of Facebook advertisements can be evaluated for statistical and market research purposes and future advertising measures optimized.

The collected data are anonymous to us as the operator of this website, we can not draw conclusions about the identity of the users. However, the data are stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook the data for their own advertising purposes, according to the Facebook-Datenverwendungsrichtlinie can use. As a result, Facebook can enable ads to be displayed on Facebook and outside of Facebook. This use of data can not be influenced by us as the site operator.

In the privacy policy of Facebook you will find more information on the protection of your privacy: https://www.facebook.com/about/privacy/.

You can also use the remarketing feature "Custom Audiences" in the Ads Settings section deactivate under 

https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen

To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can opt out of use-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: 

http://www.youronlinechoices.com/de/praferenzmanagement/.

15. Newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we require an e-mail address from you, as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter , Further data are not collected or only on a voluntary basis. We use this data exclusively for the delivery of the requested information and do not pass it on to third parties.

The processing of the data entered into the newsletter registration form takes place exclusively on the basis of your consent (Art. 6 (1) lit. DSGVO). The granted consent to the storage of the data, the e-mail address and their use for sending the newsletter can be revoked at any time, for example via the "unsubscribe" link in the newsletter. The legality of the already completed data processing operations remains unaffected by the revocation.

The data deposited with us for the purpose of obtaining the newsletter will be saved by us from the newsletter until your cancellation and will be deleted after cancellation of the newsletter. Data that has been stored for other purposes with us (such as e-mail addresses for the members area) remain unaffected.

MailChimp

This website uses the services of MailChimp for sending newsletters. Provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

MailChimp is a service that helps u.a. the dispatch of newsletters can be organized and analyzed. If you enter dates for the purposes of newsletter subscription (e.g., e-mail address), they will be stored on MailChimp's servers in the United States.

MailChimp is certified under the EU-US Privacy Shield. The Privacy Shield is an agreement between the European Union (EU) and the US to ensure compliance with European privacy standards in the United States.

With the help of MailChimp we can analyze our newsletter campaigns. When you open an e-mail sent by MailChimp, a file included in the e-mail (called web beacon) connects to MailChimp's servers in the United States. This way you can determine if a newsletter message has been opened and which links have been clicked on. In addition, technical information is collected (e.g., time of retrieval, IP address, browser type and operating system). This information can not be assigned to the respective newsletter recipient. They are used exclusively for the statistical analysis of newsletter campaigns. The results of these analyzes can be used to better tailor future newsletters to the interests of the recipient.

If you do not want analysis by MailChimp, unsubscribe from the newsletter. For this purpose, we provide a link in every newsletter message. Furthermore, you can unsubscribe from the newsletter directly on the website.

Data processing is based on your consent (Article 6 (1) (a) GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the already completed data processing operations remains unaffected by the revocation.

The data deposited with us for the purpose of obtaining the newsletter will be stored by us from the newsletter until it has been removed from the newsletter and, after unsubscribing from the newsletter, deleted both from our servers and from the servers of MailChimp. Data that has been stored for other purposes with us (such as e-mail addresses for the members area) remain unaffected.

For details, see the Privacy Policy of MailChimp at: https://mailchimp.com/legal/terms/.

Completion of a data processing agreement

We have a so-called "Data Processing Agreement" with MailChimp, in which we commit MailChimp to protect the data of our customers and not to pass them on to third parties. This contract can be viewed at the following link: https://mailchimp.com/legal/forms/data-processing-agreement/sample-agreement/.

16. Plugins and Tools

Google Web Fonts

This site uses so-called web fonts, provided by Google, for the uniform representation of fonts. When you call up a page, your browser loads the required web fonts into your browser cache to display texts and fonts correctly.

To do this, the browser you use must connect to Google's servers. As a result, Google learns that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a consistent and attractive presentation of our online services. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.

If your browser does not support web fonts, a default font will be used by your computer.

For more information about Google Web Fonts, see 

https://developers.google.com/fonts/faq

and in Google's privacy policy: 

https://www.google.com/policies/privacy/.

Google Maps

This site uses the mapping service Google Maps via an API. Provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

To use the features of Google Maps, it is necessary to save your IP address. This information is usually transmitted to and stored on a Google server in the United States. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of an attractive presentation of our online offers and an easy findability of the places we have indicated on the website. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f DSGVO.

For more information about how to handle user data, please refer to the Google Privacy Policy:

https://www.google.de/intl/de/policies/privacy/.

17. Affiliated companies and ownership changes

If we are subject to bankruptcy or if we are involved in a business combination, acquisition, reorganization or sale of the assets, your personal data may be sold or transferred under such transaction. This privacy policy also applies to your personal information transferred to the new company. We may disclose personally identifiable information about you to our affiliates so that we can operate our services and the services of our affiliates, including delivery of advertisements.

18. Change to this privacy policy

We may revise this privacy policy from time to time as appropriate. The processing of your personal data is subject to the current version. If we make a change to this policy, as we deem necessary, we will notify you by e-mail if you have provided us with an e-mail address. If you continue to access and use our Services after the entry into force of these changes, you agree to be legally bound by the revised Privacy Policy.