1. Data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit our website. Personal data are all data with which you can be personally identified. Detailed information on the subject of data protection can be found in our data protection declaration listed below this text.

Data collection on our website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. You can find their contact details in the imprint of this website.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. This could be data that you enter in a contact form.

Other data are automatically recorded by our IT systems when you visit the website. This is mainly technical data (e.g. internet browser, operating system or time of the page view). This data is collected automatically as soon as you enter our website.

What do we use your data for?

Some of the data is collected in order to ensure that the website is error-free. Other data can be used to analyze your user behavior.

What rights do you have with regard to your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction, blocking or deletion of this data. You can contact us at any time at the address given in the legal notice if you have any further questions about data protection. You also have the right to lodge a complaint with the competent supervisory authority.

Analysis tools and third-party tools

When you visit our website, your surfing behavior can be statistically evaluated. This is mainly done with cookies and so-called analysis programs. Your surfing behavior is usually analyzed anonymously; surfing behavior cannot be traced back to you. You can object to this analysis or prevent it by not using certain tools. You can find detailed information on this in the following data protection declaration.

You can object to this analysis. We will inform you about the possibilities of objection in this data protection declaration.

2. General information and mandatory information

Privacy

The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

When you use this website, various personal data are collected. Personal data are data with which you can be personally identified. This data protection declaration explains which data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by e-mail) can have security gaps. A complete protection of the data against access by third parties is not possible.

Note on the responsible body

The responsible body for data processing on this website is:

BLOOM Outdoor Limited
130 Old Street
London

EC1V 9BD
E-Mail.: ukoffice@bloom-outdoor.com

 

The responsible body is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data (e.g. names, email addresses, etc.).

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can withdraw your consent at any time. An informal e-mail to us is sufficient. The legality of the data processing carried out before the revocation remains unaffected by the revocation.

Right of appeal to the responsible supervisory authority

In the event of violations of data protection law, the person concerned has the right to lodge a complaint with the competent supervisory authority. The competent supervisory authority for data protection issues is the state data protection officer of the federal state in which our company is based.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another person responsible, this will only be done if it is technically feasible.

SSL or TLS encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the website operator, this site uses an SSL or. TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http: //” to “https: //” and by the lock symbol in your browser line.

If the SSL or TLS encryption is activated, the data that you transmit to us cannot be read by third parties.

Information, blocking, deletion

Within the framework of the applicable statutory provisions, you have the right to free information about your stored personal data, their origin and recipient and the purpose of the data processing and, if necessary, a right to correct, block or delete this data. You can contact us at any time at the address given in the legal notice if you have any further questions on the subject of personal data.

Objection to advertising mail

We hereby object to the use of the contact data published within the framework of the imprint obligation for sending unsolicited advertising and information materials. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, such as spam e-mails.

3. Scope

This guideline regulates data protection-compliant information processing and the corresponding responsibilities at the above-mentioned company (and its branches) on the basis of the legal regulations of the UK as well as the European General Data Protection Regulation (GDPR) and the Federal Data Protection Act (BDSGneu). All employees are obliged to comply with this guideline.

It is aimed in particular at:

Employees, customers and interested parties, insurers and service providers.

The following principles apply here:

  • Protection of personal rights
  • Earmarking of personal data
  • Transparency
  • Data avoidance and data economy
  • Factual correctness / timeliness of the data
  • Data processing confidentiality
  • Data processing security
  • Deletion and restriction of the processing of data on request

4. Definition of terms

The collection, processing and storage of personal data in our company takes place on the basis of the sales order placed with us. Profiling does not take place in our company. The data will only be processed for the agreed purposes.

The responsible body is any person or body who collects, processes or uses personal data for themselves or who has this done by others on behalf of them.

5. Collection, processing and storage of personal data

The collection, processing and storage of personal data in our company takes place on the basis of the sales order placed with us. Profiling does not take place in our company. The data will only be processed for the agreed purposes.

The data of our customers will be deleted after delivery of the furniture in accordance with the legal requirements, especially the provisions on legal retention periods. The deadlines can be extended accordingly to defend possible legal claims. Processing is restricted instead of deletion.

6. Commitment to Confidentiality

All employees are bound to secrecy and compliance with the work instructions and this guideline when starting their work. The obligation is renewed annually and continues after the end of their activity.

7. Processing overviews

By means of internal process overviews (list of processing activities) we create transparency within the company and check whether our processes present particular risks for the rights and freedoms of those affected and are therefore subject to a prior check / data protection impact assessment. There is an obligation to keep these overviews available for inspection by the authorities.

8. Procurement of hardware and software

All hardware necessary for our work processes (computers, screens, keyboards, mice and peripheral devices such as scanners or printers) are controlled according to internal guidelines. The computers are already configured for the employees and equipped with the appropriate programs that we use as standard. Additional software may only be installed in consultation with the management.

9. Password Policy

In order to make access to our systems secure, individual authentication is necessary. Internal regulations have been made for this, which all parties involved must adhere to.

10. Technical and organizational measures

We take all possible measures that are state-of-the-art and organizationally appropriate to prevent unauthorized persons from accessing the personal data stored by us. To this end, we keep separate records to document the requirements for the security of data processing.

A transfer to third countries is currently not planned.

11. Rights of data subjects

1. The person concerned can request information about which personal data of which origin is stored about him and for what purpose. If the employment relationship provides for further inspection rights in the employer's documents (e.g. personnel files) according to the applicable labor law, these remain unaffected.

2. If personal data is transmitted to third parties, information must also be given about the identity of the recipient or the categories of recipients.

3. Should personal data be incorrect or incomplete, the data subject can request that it be corrected or supplemented.

4. The data subject can object to the processing of his or her personal data for the purposes of advertising or market and opinion research. For these purposes, the data must be restricted (blocked) for processing.

5. The person concerned is entitled to request the deletion of their data if the legal basis for processing the data is missing or has ceased to exist. The same applies in the event that the purpose of data processing has lapsed due to the passage of time or for other reasons. Existing retention obligations and interests worthy of protection that conflict with deletion must be observed.

6. The person concerned has a fundamental right to object to the processing of his data with effect for the future, which must be taken into account if his legitimate interest outweighs the interest in processing due to a particular personal situation. This does not apply if a legal regulation obliges to carry out the processing.

7. The person concerned has the right to data portability. This means the right to receive the personal data in a structured, common and machine-readable format. This must not impair the freedoms and rights of other people.

8. The person concerned has the right to lodge a complaint with the supervisory authority in whose federal state the company is based.

12. Procedure in the event of "data breaches"

Every employee should immediately report cases of violations of this data protection guideline or other regulations for the protection of personal data (data protection incidents) to their respective supervisors, management or the DPO. The responsible manager is obliged to inform the DPO immediately about data protection incidents.

In cases of unlawful transmission of personal data to third parties, unlawful access by third parties to personal data, or loss of personal data, the notifications provided in the company must be made immediately so that existing reporting obligations of data protection incidents can be fulfilled under national law.

13. Data collection on our website

Cookies

Some of the websites use so-called cookies. Cookies do not harm your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, more effective and safer. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called “session cookies”. They are automatically deleted after your visit. Other cookies remain stored on your device until you delete them. These cookies enable us to recognize your browser the next time you visit.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when you close the browser. If cookies are deactivated, the functionality of this website may be restricted.

Cookies that are required to carry out the electronic communication process or to provide certain functions you require (e.g. shopping cart function) are stored on the basis of Art. f GDPR saved. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. If other cookies (e.g. cookies for analyzing your surfing behavior) are stored, these will be treated separately in this data protection declaration.

Server log files

The website provider automatically collects and saves information in so-called server log files, which your browser automatically transmits to us. These are:

  • Browser type and browser version
  • operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request
  • IP address

This data is not combined with other data sources.

The basis for data processing is Art. 6 Para. 1 lit. f GDPR, which allows the processing of data to fulfill a contract or pre-contractual measures.

Contact form

If you send us inquiries using the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data to third parties without your consent.

The processing of the data entered in the contact form takes place exclusively on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke this consent at any time. An informal e-mail to us is sufficient. The legality of the data processing operations carried out before the revocation remains unaffected by the revocation.

The data you enter in the contact form will remain with us until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g. after your request has been processed). Mandatory statutory provisions - in particular retention periods - remain unaffected.

14. Analysis tools and advertising

This website respects the "Do not track" setting of your browser. If you set this setting in the browser, tracking will be deactivated on this website.

Instructions for Firefox: https://support.mozilla.org/en-US/kb/how-do-i-turn-do-not-track-feature
Instructions for Google Chrome: https://support.google.com/chrome/answer/2790761?co=GENIE.Platform%3DDesktop&hl=en

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called "cookies". These are text files that are saved on your computer and that enable your use of the website to be analyzed. The information generated by the cookie about your use of this website is usually transferred to a Google server in the USA and stored there.

The storage of Google Analytics cookies is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

IP anonymization

We have activated the IP anonymization function on this website. As a result, your IP address will be shortened by Google within member states of the UK, European Union or in other contracting states of the Agreement on the European Economic Area before it is transmitted to the USA. The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser plugin

You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install: https://tools.google.com/dlpage/gaoptout?hl=de .

 

Objection against data collection

You can prevent Google Analytics from collecting your data by clicking on the following link. An opt-out cookie will be set which prevents the collection of your data on future visits to this website: https://tools.google.com/dlpage/gaoptout

You can find more information on the handling of user data on Google Analytics in Google's data protection declaration: https://support.google.com/analytics/answer/6004245?hl=de

Order data processing

We have concluded an order data processing contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

Demographic characteristics in Google Analytics

This website uses the “demographic characteristics” function of Google Analytics. This allows reports to be created that contain information on the age, gender and interests of the site visitors. This data comes from interest-based advertising from Google as well as from visitor data from third-party providers. These data cannot be assigned to a specific person. You can deactivate this function at any time using the ad settings in your Google account or generally prohibit the collection of your data by Google Analytics as described in the section “Objection to data collection”.

Google AdSense

This website uses Google AdSense, a service for integrating advertisements from Google Inc. (“Google”). The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

Google AdSense uses so-called "cookies", text files that are stored on your computer and that enable an analysis of the use of the website. Google AdSense also uses so-called web beacons (invisible graphics). These web beacons can be used to evaluate information such as visitor traffic on these pages.

The information generated by cookies and web beacons about the use of this website (including your IP address) and the delivery of advertising formats are transmitted to a Google server in the USA and stored there. This information can be passed on by Google to contractual partners of Google. However, Google will not merge your IP address with other data stored about you.

The storage of AdSense cookies is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

You can prevent the installation of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. By using this website, you consent to the processing of the data collected about you by Google in the manner described above and for the purpose stated above.

Google Analytics remarketing

Our websites use the functions of Google Analytics Remarketing in conjunction with the cross-device functions of Google AdWords and Google DoubleClick. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

This function makes it possible to link the advertising target groups created with Google Analytics Remarketing with the cross-device functions of Google AdWords and Google DoubleClick. In this way, interest-based, personalized advertising messages that have been adapted to you depending on your previous usage and surfing behavior on one device (e.g. mobile phone) can also be displayed on another of your devices (e.g. tablet or PC).

If you have given your consent, Google will link your web and app browser history to your Google account for this purpose. In this way, the same personalized advertising messages can be displayed on every device on which you log in with your Google account.

To support this function, Google Analytics collects Google-authenticated user IDs, which are temporarily linked to our Google Analytics data in order to define and create target groups for cross-device advertising.

You can permanently object to cross-device remarketing / targeting by deactivating personalized advertising in your Google account; follow this link: https://www.google.com/settings/ads/onweb/ .

The aggregation of the recorded data in your Google account takes place exclusively on the basis of your consent, which you can give to Google or revoke (Art. 6 Para. 1 lit. a GDPR). In the case of data collection processes that are not merged in your Google account (e.g. because you do not have a Google account or have objected to the merging), the collection of data is based on Art. 6 Paragraph 1 lit. f GDPR. The legitimate interest arises from the fact that the website operator has an interest in the anonymized analysis of the website visitors for advertising purposes.

Further information and the data protection provisions can be found in Google's data protection declaration at: https://www.google.com/policies/technologies/ads/ .

Google AdWords and Google Conversion Tracking

This website uses Google AdWords. AdWords is an online advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”).

We use so-called conversion tracking as part of Google AdWords. If you click on an ad placed by Google, a conversion tracking cookie is set. Cookies are small text files that the internet browser stores on the user's computer. These cookies lose their validity after 30 days and are not used to personally identify users. If the user visits certain pages on this website and the cookie has not yet expired, we and Google can see that the user clicked on the ad and was redirected to this page.

Every Google AdWords customer receives a different cookie. The cookies cannot be tracked via the websites of AdWords customers. The information obtained using the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified. If you do not want to participate in tracking, you can object to this use by easily deactivating the Google Conversion Tracking cookie in your Internet browser under user settings.

The storage of “conversion cookies” is based on Art. 6 Para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its website and its advertising.

You can find more information on Google AdWords and Google Conversion Tracking in Google's data protection provisions: https://www.google.de/policies/privacy/ .

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when you close the browser. If cookies are deactivated, the functionality of this website may be restricted.

Facebook pixel

Our website uses the visitor action pixel from Facebook, Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to measure conversion.

In this way, the behavior of the page visitors can be tracked after they have been redirected to the provider's website by clicking on a Facebook ad. This enables the effectiveness of Facebook advertisements to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

The data collected are anonymous for us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook data usage guidelines. This enables Facebook to place advertisements on Facebook pages as well as outside of Facebook. As the website operator, we cannot influence this use of the data.

You will find further information on protecting your privacy in Facebook's data protection information: https://www.facebook.com/about/privacy/ .

You can also deactivate the remarketing function “Custom Audiences” in the advertising settings area at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . To do this, you must be logged in to Facebook.

If you do not have a Facebook account, you can deactivate usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/ .

15. Newsletter

Newsletter data

If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter . Further data is not collected or is only collected on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The processing of the data entered in the newsletter registration form takes place exclusively on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke your consent to the storage of the data, the e-mail address and their use for sending the newsletter at any time, for example via the "Unsubscribe" link in the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you have stored with us for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after you unsubscribe from the newsletter. This does not affect data that we have stored for other purposes (e.g. email addresses for the members' area).

MailChimp

This website uses the services of MailChimp to send newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

MailChimp is a service with which, among other things, the dispatch of newsletters can be organized and analyzed. If you enter data for the purpose of subscribing to the newsletter (e.g. email address), it will be stored on MailChimp's servers in the USA.

MailChimp is certified according to the “EU-US Privacy Shield”. The “Privacy Shield” is an agreement between the European Union (EU) and the USA, which aims to ensure compliance with European data protection standards in the USA.

With the help of MailChimp we can analyze our newsletter campaigns. When you open an email sent with MailChimp, a file contained in the email (so-called web beacon) connects to MailChimp's servers in the USA. In this way it can be determined whether a newsletter message has been opened and which links have been clicked. Technical information is also recorded (e.g. time of access, IP address, browser type and operating system). This information cannot be assigned to the respective newsletter recipient. They are used exclusively for the statistical analysis of newsletter campaigns. The results of these analyzes can be used to better adapt future newsletters to the interests of the recipients.

If you do not want an analysis by MailChimp, you have to unsubscribe from the newsletter. We provide a link for this in every newsletter message. You can also unsubscribe from the newsletter directly on the website.

The data processing takes place on the basis of your consent (Art. 6 Para. 1 lit. a GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing operations already carried out remains unaffected by the revocation.

The data you have stored with us for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from MailChimp's servers after you unsubscribe from the newsletter. This does not affect data that we have stored for other purposes (e.g. email addresses for the members' area).

For more information, see the data protection provisions of MailChimp at: https://mailchimp.com/legal/terms/ .

Conclusion of a data processing agreement

We have concluded a so-called "Data Processing Agreement" with MailChimp in which we oblige MailChimp to protect our customers' data and not to pass it on to third parties. This contract can be viewed at the following link: https://mailchimp.com/legal/forms/data-processing-agreement/sample-agreement/ .

16. Plugins and Tools

Google Web Fonts

This page uses so-called web fonts, which are provided by Google, for the uniform display of fonts. When you call up a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

For this purpose, the browser you are using must connect to the Google servers. This gives Google knowledge that our website has been accessed via your IP address. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR.

If your browser does not support web fonts, a standard font will be used by your computer.

Further information about Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's data protection declaration: https://www.google.com/policies/privacy/ .

Google Maps

This site uses the Google Maps map service via an API. The provider is Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA.

To use the functions of Google Maps it is necessary to save your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer.

The use of Google Maps is in the interest of an appealing presentation of our online offers and an easy findability of the places we have indicated on the website. This represents a legitimate interest within the meaning of Art. 6 Para. 1 lit. f GDPR.

You can find more information on handling user data in Google's data protection declaration: https://www.google.de/intl/de/policies/privacy/ .

17. Affiliates and Change of Ownership

If we are brought into bankruptcy or we are involved in a business combination, acquisition, reorganization, or sale of assets, your personal information may be sold or transferred as part of such transaction. This privacy policy also applies to your personal data that is transferred to the new company. We are entitled to share personal information about you with our affiliates so that we can operate our services as well as those of our affiliates, including the delivery of advertisements.

18. Changes to this privacy policy

We may revise this privacy policy from time to time. The processing of your personal data is subject to the current version. If we make any changes to this policy that we believe to be necessary, we will notify you by email if you have provided us with an email address. If you continue to access and use our services after these changes take effect, you are declaring your consent to be legally bound by the revised Privacy Policy.